A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made mainly by hand or by using only simple tools. It is a traditional primary sector of craft and applies to a wide range of creative and design activities that are related to making things with one’s hands and skill, including working with textiles, moldable and rigid materials, paper, plant fibres, etc.
Usually, the term is applied to traditional techniques of creating items (whether for personal use or as products) that are both practical and aesthetic. Handicraft industries are those that produce things with hands to meet the needs of the people in their locality. Machines are used mainly in prepping the material for production, but about 70% of the product is handmade

Manufacturing of packaging is a hand skill one has to learn. There are no courses to take and teach. All of the current hand skills are trained in-house.
We have employees that have been working for us for more than eight years, and those skills cannot be replaced easily. It is a trade like bookbinding and woodworking that takes years of experience, to become an expert. Since I studied fashion design I was always very interested in paper and how to make strange things come to life. Over the years I’ve gained a lot of knowledge from some very qualified people in the industry. I am so happy that they shared their knowledge and experience, and I try to pay it forward in my way too.
In some instances, we have projects that have more than 20 different hand procedures, and when we see the final products, it is very fulfilling.
Even though we are in the digital age and the norm in most factories is to mechanise most procedures and minimise handwork, we pride ourselves on our experienced handcraft. We are in a unique market where there is still a demand for what we love to do.

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